Insurance Brands Australia Managing Director Jay Fereday recently spoke with Insurance News regarding Steadfast’s agreement to purchase the company.

“Steadfast have got the strongest cultural fit and we’ve got a committed investor who’s got relevant knowledge of the market,” says Mr Fereday.

Steadfast CEO Robert Kelly says the IBA acquisition is a “rare opportunity” for Steadfast, one that will deliver a platform for the business to “further scale and diversify” its service offerings to the SME and domestic markets.