Insurance Brands Australia is proud to announce that Steadfast Group is taking a 100% interest in the shareholding of Insurance Brands Australia Pty Ltd.

Insurance Brands Australia is the holding company and owner of our market facing brands Insurance House, ProRisk, Insurance House Advance,, Insurance House Life and Armada.

Insurance Brands Australia enters its 40th year in 2023, now with Steadfast group as our single committed shareholder and investor. This change brings valuable insights, services and capabilities to our brands that help us deliver even better client outcomes.

“The acquisition of IBA is consistent with our prudent and successful acquisition strategy,” Steadfast said in a statement released with its annual financial results this morning.

For Insurance Brands Australia, it is a case of same faces and same places, and will continue to focus on building out our stable of outperforming brands in the insurance industry.

Who are Steadfast Group?

Steadfast Group is the largest general insurance broker network and the largest group of insurance underwriting agencies in Australasia, with growing operations in Asia and Europe. It is listed on the Australian stock market with a market value of over $5 billion.

In April 1996, Steadfast opened its doors with 43 brokerages and an ambition to provide independent general insurance brokers with enhanced buying power and scale when dealing with suppliers. By 2013 the group had grown to become an integrated insurance services business and listed on the ASX. It has continued to grow and become one of the largest insurance advice and distribution businesses in the world. Steadfast was founded on the belief that a broker network is stronger working together – creating scale and strength so Steadfast brokers can offer clients the best insurance solution.